Hawthorne Academy, Enterprise Learning & Certification
Train your team.
Certify real expertise.
Hawthorne Academy is Hawthorne Systems’ own learning platform, built to train staff, sales reps, and client teams on every Hawthorne product using real courses, an AI coach, live AI roleplay practice, and a certification system that ends in a real, verifiable credential.
Core Features
Everything a team needs to actually learn the product.
Four Product Academies
Dedicated academies for VoiceFlow, MarketFlow, DecisionFlow, and MediaFlow, each structured as tiered courses from Foundation to Expert, with modules, lessons, and knowledge check quizzes.
AI Coach
A persistent AI chat that knows each learner’s real progress and certification status, recommends what to learn next, and can generate a personalised learning plan toward any certification.
Roleplay & Call Review
Live, turn-by-turn AI sales roleplay against real personas and scenarios, scored on a 13-dimension scorecard, plus AI-analysed call transcript reviews with a clear improvement plan.
Knowledge Base & Ask AI
Searchable reference articles with an Ask the Knowledge Assistant box, plus an Ask AI panel on every lesson for summaries, simplified explanations, business examples, and practice questions.
Certifications & Leaderboard
Real tiered certifications, Foundation through Expert, with pass thresholds and expiry dates, computed live from actual progress, plus a company-wide leaderboard to drive engagement.
Admin & Reporting
Full operational visibility for leadership: who is certified on what, course completion rates, quiz performance, AI usage, and a complete admin audit trail.
Why It’s Different
Not a generic LMS. Built around what your team actually sells.
Grounded in Real Product Knowledge
Every academy’s courses, quizzes, and knowledge base articles are written from the actual current product documentation, not generic filler content.
AI That Knows the Learner
The Coach and Help Assistant are context-aware. They know real progress, real certification status, and, for Help, the actual page being viewed.
Practice That Scores Like a Real Manager
Roleplay’s 13-dimension scorecard and Call Review’s structured analysis go well beyond a simple pass or fail quiz.
One Platform, One Premium Identity
The same cinematic motion language, reveals, parallax, glass panels, runs through the whole authenticated app, not just a marketing page.
Multi-Tenant From the Ground Up
Subscribing companies can bring their own AI provider key rather than being forced onto Hawthorne’s own AI bill.
Honest AI, No Faked Answers
If a feature isn’t connected or disabled, the platform says so plainly instead of faking a response.
Built for Operators
Enterprise controls, not an afterthought.
Hawthorne Academy is run by real operators, so it is built with the admin controls, security, and AI governance an enterprise learning platform actually needs.
Role-Based Access Control
Permissions like users:manage, ai_settings:manage, and analytics:view gate specific admin areas, while core learning features stay open to every authenticated user.
Multi-Provider AI
Anthropic Claude, OpenAI, or Google Gemini, dispatched through one shared provider abstraction. An admin picks the provider and model per organisation.
Multi-Tenant AI Billing
A subscribing company can bring its own AI provider key, encrypted at rest with AES-256-GCM and never exposed in plaintext, rather than riding on Hawthorne’s bill.
Admin-Editable AI Prompts
Every AI feature’s system prompt is a real, editable row in the database, not hardcoded, so an admin can tune tone or behaviour without a code change.
Rate-Limited Usage
AI actions are capped per user to prevent runaway usage, keeping cost and performance predictable across the whole organisation.
Full Audit Trail
An admin-facing log of learning activity across the organisation, so leadership always has real operational visibility, not guesswork.
Hawthorne Academy is used internally by Hawthorne Systems’ own sales and support teams today, with the same platform available to client companies who want their teams properly trained on the products they use. Get in touch at info@hawthornesystems.co.uk.
Get Started
Stop guessing.
Start certifying real expertise.
Book a discovery call and we’ll show you how Hawthorne Academy trains your team properly, with real courses, an AI coach, live roleplay practice, and certifications that actually mean something.
No obligation. No hard sell. Just a straight conversation about what’s possible.